Cross Media

Merge your investment in paid media with GA4 attributions

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Move from attribution to incrementality.

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From attribution to incrementality

Our Cross Media module combines media investment from your marketing strategy with attributions and revenue in GA4

Look what you get

Compare

Easily compare results attributed by Google Ads, Facebook, X, LinkedIn vs what GA4 attributes in one place

Fusion

The investment in paid media with GA4 attributions for more advanced and agile analysis

Visualize

Visualize, in one place, the media investment, delivery metrics (CTR, CPM, impressions, etc.), and the attributed conversions of each funnel event in GA4

Export

Set up the panel and easily export your data to an Excel file

Discover other modules included in Media

Cross Media

Merge your investment in paid media with GA4 attributions

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Audit your advertising investment

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Analyze the key metrics of your domains, websites and ecommerce platforms.

Cross Media

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