Monitor what other brands are doing and keep your communication up to date.
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Make your competition empower you
Anticipate your competition by setting up web queries to monitor and analyze their steps, turning threats into opportunities.
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Current affairs
Acknowledge what is being done and keep your communication fresh and up-to-date.
Differentiation
Find that point that sets you apart from your competition and devise a unique strategy for your brand.
Learning
Learn from your competition's mistakes and wins and apply them to your next strategy.
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